The Artist's Tenth Commandment: "Always Keep Making Art!"

The ultimate aim (conscious or sub-conscious) of the artist is to chronicle one’s journey on earth (with your thoughts and emotions manifested in a tangible form) and then perhaps - you leave something beautiful or poignant behind that touches people who haven’t even been born yet..

In a way, it is a quest for immortality - for a deeper meaning and it serves a primal and deep-seated motivation that all humans have - to be able to say on their death bed “I was here, and I mattered”

The journey of the artist .. is the journey of the soul..

Happy 125th Birthday William Mortensen

William H. Mortensen , who was born 125 years ago today, was deliberately ignored and reviled by the Photographic establishment because of his use of cinematic, mythic and sexual themes, props, darkroom wizardry (that made his photographs end up looking more like paintings than photos) and his twisted sense of humor..

Mortensen was arguably the last of the Pictorialists (an early movement in Photography that sought to elevate the craft to the level of Fine Art and to tackle subjects like psychology, mythology and Horror..) and a true lover of the Art of Photography and he taught many students not only his darkroom methods, but also how to compose an image and infuse it with depth (both of the psychological as well as tonal kinds!)

The much revered Ansel Adams even referred to him in correspondence as "the Antichrist" and much like the way Salieri was portrayed sabotaging Mozart in "Amadeus", Adams tried ( in many cases successfully) to snuff out Mortensens's work and legacy every chance he got (getting it removed from important collections and books and denigrating the Pictorialist genre often from the hallowed halls of his f64 group)..

I suppose this shouldn't come as a surprise (to any that have studied him at least) that Adams was a thin-skinned narcissist who wanted to define the entire genre of photography only by his narrow "Realist" interpretation of it. After all, this was the guy (Adams) who hired a PR firm to bestow the title "World's Greatest Photographer" upon himself. It has only been in recent years that Mortensen (who died in obscurity in 1965) has been rediscovered and admired by a new generation of neo-pictorialist photographers (and photo-manipulators).. and his books (which detailed his texture, composite, and psychological methods) are now being reissued and selling out editions left and right. There are also exhibitions of his work popping up in major cities around the world.

As "Amadeus" postulated, no single artist can control the fate or legacy of another in the long run.. and none of us know what future generations may rediscover and find historically significant, or more importantly - pertinent to modern times.. So I wish you - William Mortensen, a happy 125th Birthday in the eternal world of symbols and images and I hope you are looking down upon all the new accolades in your honor and occasionally turning to a seething Adams and exclaiming "See? You don't OWN this Art form.. you never did!"

Niccolò Machiavelli by William Mortensen

Portrait of the Artist and His Mother

This was taken only a few weeks before she passed away in February of 2020..
Rest in Peace Mom - I love you forever and thank you for teaching me what that means..

"The New Normal"

We stood in line early this morning , approximately 6 feet away from each other, some masked with bandannas, others with dust masks. We shifted nervously from foot to foot. No one spoke or looked at each other, no one even looked at their phones. No one said "I can't believe this shit is happening".. All I could read in their steely eyes was acquiescence and a determination to make this trip for supplies last..

And then the doors opened. We proceeded inside (still 6 feet apart), wiped our carts down with gloved hands and went down the aisles, while trying to make sure no one else was on them. Occasionally someone would walk into the same aisle as the other and would make eye contact for a brief moment. The look from their eyes was always one of worry, anger, concern for self safety or maybe even a bit of "Get the fuck out of my way - how dare you occupy the same space as me!".

Aisle by aisle I went, filling my cart with needed provisions: canned goods, coffee, powdered milk, protein powder etc.
Eventually I reached the checkout line. Once again that "social distancing" between the isolated people was being self-enforced: "The new normal"..
But this is far from normal.. Very fucking far..

Eventually I got to the register and unloaded my cart. The cashier was friendly. I could tell she was smiling underneath her mask. She had kind eyes. I said "Strange times we are living in eh"? She replied "Oh man, you can say that again". She then found a coupon for the protein powder and told me - "There - I saved you $3!"
I was appreciative. It was good to have a bit of a conversation and acknowledge the surrealism of it all with a fellow human (through a plastic shield of course - but still - it was a brief but warm exchange).

I told her that I hoped they were paying her double time or hazard pay for putting herself on the front-line of exposure to the dreaded virus.. . She seemed to be happy to be considered an "essential" employee who could still pull a paycheck (unlike so many others) even though she was aware she was at a greater risk of exposure than just about anyone, except for perhaps health care workers (but of course - they wear much more protective gear than a grocery store cashier). Hundreds (or maybe even thousands) coming into the store everyday. The fear, the suspicion, the paranoia all very palpable and yet still this woman smiled and was cheerful through it all..

I left wondering how much longer "the new normal" would last. After this quarantine is lifted will people ever shake hands again, embrace, go to a concert, a theater, a restaurant, a bar?
Will those jobs (and small businesses) come back? Will all the people who are unfortunate enough to be considered "non-essential" find a way to earn a living again?
Will we ever look at each other again with a smile, a nod, a lack of suspicion?
I am old enough to remember how 911 changed people's psyches, but this somehow feels deeper, more invasive - like cutting to the very core of what it means to be human..

Social Distance by Thomas Dodd

Update (October 2019)

Hey everyone!
Apologies for my lack of posting here on this page: I have been very busy taking care of my 98 year old (!) mother on a full time basis so that leaves me precious little time for artwork and social media. I am however, squeezing in some outdoor photoshoots this week - so stay tuned for some new Pre Raphaelite inspired art.

And also - you can check out my latest musings and shenanigans here:
https://www.facebook.com/groups/thomsdodd/

The Ninth Commandment - Follow Your Passion

This should be the simplest commandment to obey, but often ends up being the most difficult one of all..
Ideally you should create art because you are driven to do it. Because you are compelled to do it.
You shouldn’t worry so much about making a living at it. Follow your passion and create the images you are COMPELLED to create, and people will come to recognize and appreciate your genuineness and THEN the money will come.
But “Ideally” quite often butts heads with “realistically” in the very “real” world we find ourselves living in (of having to pay rent and bills).

So what usually happens is something like this:
You get the photography bug because you are inspired by some particular imagery or photographer..
You basically fall in love with it!
You start doing it as a hobby and are consumed by it - you do it every day and are driven to get better, to learn more.. You live, breathe and eat your art (even though you have a day job).
Eventually people start noticing how committed you are and tell you “you should be making a living at this”.

You agree with them and you start trying to charge people and get frustrated by the fact that no one wants to pay you for your work.
Then you start getting on online forums and searching for how to make a living with your camera.
Maybe you start listening to what “seasoned pros” tell you to do and accept their experience as wisdom.
Then perhaps you enter into a genre of photography that wasn’t really what you originally wanted to do, but you figure the goal is to make money with your camera - so you study hard start assisting, then eventually spend all your time and energy devoted to this money-making pursuit.
Eventually the money comes and with that comes all the headaches of running a full-time business.
But hey - you are indeed making a living with your camera!
You may end up very happy and artistically fulfilled AND with the gratifying feeling of knowing that you are making a living doing what you love.. or you may end up miserable and feeling like you lost your passion along the way.

Please note - it is VERY IMPORTANT for me to say here that I am not putting down any of these valid genres of photography that can all yield a very nice living for you if you succeed at them. Commercial work, Family Portraits, weddings, boudoir, architectural photography , corporate/actor head-shots etc. These are all varied, rich and diverse fields and there are plenty of extremely talented, passionate and financially successful photographers working within all of them.
The trick is, regardless of your chosen field, to stay passionate about photography - bring that passionate zeal you had as a newbie to your money-making pursuits. Continue to grow and to innovate and you will be rewarded in many ways - not just financially.

Above all things: follow your passion - let it drive you on you journey as an Artist….

Me, being “passionate” about teaching.. at Imaging USA 2018 in Nashville Tennessee
(photo by Alex VanZeelandt)

The Fourth Commandment - Thou Shalt Be Kind to the Newbies

Be kind to the beginners, the newbies and the students of your chosen field. Answer their questions not with world-weary snark or arrogant disdain, but with a sincere attempt towards being helpful and sharing your knowledge.
If you think something is incorrect or not a good idea - then offer them an alternative or (what you think is) a correct path based on your experience and share that..
In short - be helpful. Don't be a jerk.

It is not only good karma and the right thing to do, it (being a jerk) also can come back to bite you in the ass years later...
For a lot of these newbies eventually become your peers and sometimes rise to greater heights than where you are at (and they might even be in a position to accept or reject your work for a show, award or prize. The world we find ourselves in is often a small and interconnected one!)...

It's a fact of human nature that people tend to recall perceived slights or blatant put-downs just as strongly (even more so in fact) than the helpful advice they receive at the beginning of their journey..
Or, as the old saying goes: Be kind to the people on the way up - you will meet them all again on the way down..

The Third Commandment - Honor Thy Editions

This is yet another example of building and maintaining your reputation through honesty and integrity.

When you do a limited edition print - you must be 100% accurate that if you say there are 20, that only 20 prints of that image exist in the the world!
Fudging by saying “I will do twenty 11 x 17s, then another twenty 20 x 16s, and another twenty 20 x 30s etc”. is tempting to do, but in my opinion inherently dishonest..

if someone pays for a piece that is marked 1/20 - they are buying it with the assumption that only 19 other people in the world have that image . Don't cheat the numbers or again you risk losing another collector for life..
As always, the gain of a few extra dollars in the short term is overshadowed by the irreparable loss of trust by your collector base.. and your reputation is the most precious commodity you have in the art world!

My limited edition print “A Little Bird Told Me” in a private collector’s home

The Second Commandment - Thou Shalt Have Consistent Prices

While it may be tempting to have higher prices in big city markets and lower prices in boutique galleries, artist co-ops or smaller towns, you once again have to step into your collector’s (and gallerist’s) shoes and see things from their perspective to realize that this is a very bad (and reputation-harming)idea..

If a collector pays top dollar for a piece in NYC and then travels to Topeka and sees the same piece priced significantly lower - they will feel ripped off and never want to buy from you (and quite possibly the gallery they bought your piece from) again. You have lost a client for life and you don't even know about it.. Likewise, the gallerist wants to know that your prices are consistent and that no other gallery is going to undercut them.
Keep your prices the same in all markets (as well as on the web). Remember - we live in a connected world these days and price checks are really just a keystroke away.

“Dandelion” by Thomas Dodd in the Museum of Contemporary Art - Sicily

The First Commandment - Thou Shalt Not Steal a Collector From a Gallery

(The first installment of my “10 Commandments of a Gallery Artist “
Thou Shalt Not Steal a Collector From a Gallery
This is the cardinal sin of all Fine Art sins.
It is the one thing you can do that will not only ensure you no longer exhibit at the gallery that introduced you to the collector, it may also get you blacklisted by every other gallery owner that the curator you screwed over knows.

I realize that the temptation to do this can be almost overwhelming for an artist, but don't do it!

This is how it usually goes:
Someone buys your work from a gallery and the gallery takes a hefty commission (usually 50%) from the sale.. Then a few months later, that same collector looks you up on the web or social media, contacts you directly and says they want to see more of your work.
Now perhaps the collector is thinking they can get a better deal buying directly from you and they want to cut the original gallery out of the transaction....and you are probably thinking "I can get a lot more money for this piece without having to pay a big commission to the gallery and then the client will be mine for life"!

Wrong! You may be acquiring one private collector but you are losing many, many more potential clients by screwing over the gallerist who introduced you to each other.. and again - you will possibly be blackballed by other galleries if the word gets around that you are not loyal to the unspoken rules of the Gallery/artist system.

The right thing to do when a collector contacts you directly is to copy the curator who introduced you to each other on the return email to keep them in the loop and let them know that you will give them their commission on any further sales that result from this relationship ..
Not only because it is good business and good karma - it is also acknowledging that if it weren't for the reputation of that gallery the curator has painstakingly built, that collector would never have seen your work in the prestigious position of being displayed in (and promoted by) a top-tier gallery.
A lot of artists tend to minimize the importance of gallerists/curators , but a good gallery owner has a client base that trusts their tastes and buys exclusively from the stable of artists they represent.
Gallery owners also act as unofficial PR agents and managers for their artists - getting you coverage in local and national media, talking your work up to the movers and shakers and monied interests in their community (as well as placing it with designers, interior decorators and art consultants), and finding you commissions and private collectors , all the while adding prestige and gravitas to your artistic brand
( not to mention the numerous hefty expenses that are involved in keeping a top tier gallery afloat)

In short - just don't it!
So much of success in the Art world is based on maintaining long-term relationships. Acknowledge the importance of those you work with and they will do the same for you!

photo of Thomas Dodd by Jon Kay

How to Effectively Use Facebook Groups as an Artist

A common mistake I see artists making on facebook and other social networks is joining an artist networking group and then just posting their artwork, where it mostly gets ignored..
Why? Because everyone else in the group is an artist looking to promote their OWN work!

The fact is the majority of your potential audience will more than likely NOT be artists or in artist groups... Your audience will be in other groups, where non-artists congregate.
For instance, I have determined that the main market for my commissioned portraiture is middle to high income women in their 30s to 50s.
I can reach this audience much more efficiently by targeting yoga groups, neighborhood groups, parenting groups, decorating groups and new age spirituality type groups then by posting my work in photography or “share your art” groups.

And this is key - I don't just join and immediately spam them with my artwork. I start out by joining in conversations and in the course of contributing and conversing, I mention that I am an artist and then I can link to my facebook fan-page or post a picture of some children's or family portraits I have done... All of this is in the course of an online conversation. The trick is - you have to participate in discussions . No one likes a spammer - online or off!

Social media rewards “sharing” and penalizes self-promotion..